Government Relations

CPR has an intimate understanding of Australia’s federal and state political landscapes, extensive experience and strong connections across the political spectrum. We are a bi-partisan firm that provides a full range of services that help our clients build productive relationships with Ministers, members of Parliament, advisers and public servants. We help clients to develop a better understanding of legislative and policy making processes, and engage strategically in public policy debates and inquiries.

Strategic Communications

CPR has a proven track record in developing and implementing strategic communications plans for the public and private sector.

From media campaigns to issues management and stakeholder engagement, the CPR team is expert in creating and implementing intelligent, tailored and informed strategies to help clients meet their communications objectives.

CPR believes in evidence-based communication. Research management is a core component of our work.

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Media Relations

With an experienced team of former television, radio and print journalists, CPR understands how to work with the media and how to gain traction in a 24/7 media cycle.

CPR is skilled at developing high impact media materials, identifying and pitching stories to journalists, and building and positioning brands.

We help clients understand and engage effectively with the media, build credibility, and manage media issues.

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Issues Management

CPR is one of Australia’s leading issues management consultancies. We draw on our communications and stakeholder engagement expertise, along with extensive media experience, to help clients identify, prepare for and respond to difficult issues.

Our round-the-clock crisis response team provides expert support to minimise negative exposure and rebuild rapport with affected audiences and communities.

Stakeholder engagement

CPR works with clients to identify, map and engage with stakeholders. We have helped clients to work with stakeholder groups as diverse as teachers, health professionals, government decision-makers, researchers, community action groups, residents and business organisations.

We start by investigating the background to an issue, understanding of the points of view of affected communities, and identifying information gaps.

Our engagement tools include perception audits, qualitative and quantitative research, contact programs, public meetings and events, newsletters, online community development, media campaigning and advertising.

Digital and Social Media

CPR helps clients to understand and engage with all their digital audiences.

From content creation to design, we work with organisations to develop an effective online presence. CPR can also assist with sourcing video, audio, graphic design and photography.

We also provide advice on how to maximise the benefits of social media, providing audits, content strategies, and training and policies.

Through our proprietary tool Listening Post, we help organisations manage their online reputation through analysis and monitoring.

 

Corporate Communications

CPR develops consistent, coherent communication programs for business. Our work covers the breadth of internal and external communications activities from major change communications programs through to writing corporate collateral such as reports, newsletters, and speeches.

Our goal is to turn internal audiences into communities, and external audiences into advocates.

Community Consultation and Research

Success is highly dependent on how well an organisation engages with its communities. CPR’s integrated approach develops sustained, effective engagement with our clients’ audiences; from media relations to public meetings and social media programs, we generate meaningful conversations that build, nurture and protect relationships.

CPR sources research to understand community attitudes and behaviours, and to test responses to messaging and branding.

We have managed longitudinal research in the teaching population, run focus group research in the local government and health care sectors and managed pre- and post- campaign surveys for government projects.

Media and Presentation Training

CPR offers expert media and presentation training to help individuals master the skills and techniques necessary to engage with the media and other important stakeholders.

Our tailored and practical training sessions are led by former journalists from senior levels of Australian print and electronic media, and media managers with political backgrounds.

Association Management

CPR has a depth of experience and a strong reputation in the area of association management. We offer a holistic approach to assisting associations achieve their objectives in the areas of government advocacy, stakeholder engagement, strategic planning, media engagement and communications, policy development, management of election processes, forums and service providers, executive support and secretariat services.

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