One interesting set piece to keep an eye on in the final week of the campaign will be who the major newspapers endorse to lead the country after 2 July.
The Sunday newspapers have already had their say, with Malcolm Turnbull getting the nod from almost all of them, with the exception of the Sunday Age, who declared, “Bill Shorten deserves the chance to govern”.
With the daily mastheads still to publish their verdicts, a review of their editorials from the past four Federal Elections has shown which party won their endorsement.
Three newspapers – the Australian Financial Review, the Herald Sun and The West Australian – have remained loyal to the Coalition, despite the deafening Labor victory in 2007.
Five News Corp-owned newspapers switched their traditional Coalition preference for Labor in 2007. But after Kevin Rudd and Julia Gillard’s turbulent times as Prime Minister, this backing was short-lived and The Age made for a lonely Labor backer last time around.
With Labor confident of picking up at least a couple of seats in the west, it’s worth speculating if The West Australian will hold firm in their usual endorsement, or switch it up.
Will any major paper sit on the fence, like The Age in 2007 with an editorial that said, “it is not our role to tell you who to vote for”? We will soon see. Keep an eye out for the major dailies’ final decisions towards the end of this week.