Brief
Engage with staff and clients to provide information and reassurance in support of a merger between the Royal District Nursing Service (RDNS) and RSL Care – now known as Bolton Clarke.
Response
CPR worked closely with RDNS and RSL Care to understand the issues and devise a detailed plan to communicate the merger plan to staff, clients, government and other stakeholders. The resulting campaign was carefully staged to ensure everyone learned about the merger in an appropriate sequence and detailed toolkits were developed to support executives in delivering effective and consistent communications.
Result
Careful planning of communication meant staff and clients remained confident of the commitment to high quality care throughout the merger process, and were informed by the companies and not by media leaks.
