Brief
To support Education Services Australia and the Australian Government to expand the national take-up of ELLA, a digital language program for pre-school students.
Response
Education Services Australia (ESA), a national not-for-profit company owned by the state, territory and Australian Government Education Ministers.
ESA commissioned CPR to develop and execute a strategic communications plan for the national rollout of ELLA – the Early Learning Languages Australia program, which introduces pre-school children to one of thirteen languages using play-based apps.
CPR’s task was to support the expansion of ELLA from 300 to 2,000 preschool services in just 12 months.
In addition to developing the brand and advertising campaign, CPR identified key decision-makers from more than 40 large service providers for in-person presentations, and developed collateral for 11,000 individual services across Australia.
CPR worked closely with ESA and the Department of Education on a national rollout of information packs, electronic direct mail, PowerPoint presentations, letters, media releases and editorial copy and event materials.
Result
The project exceeded benchmarks ahead of target dates. Preschools across Australia responded enthusiastically, with more than 2,500 services and 80,000 children participating in the ELLA program in the following 12 months.
CPR subsequently worked with ESA to launch an information portal on the NCCD, which enables schools, education authorities and governments to better understand the needs of students with disability and how they can be best supported at school.
