Brief
Build on national awareness of headspace to gain popular and political support for headspace day.
Response
CPR identified political stakeholders who would be policy influencers following the 2016 election. CPR developed a roadshow of events in celebration of headspace’s tenth birthday across various cities around Australia. CPR also promoted the first national headspace day in Canberra, including a series of requests to participate in the campaign to key Government, Opposition and minor party contacts.
Result
headspace day was a national success and received video endorsement from the Prime Minister, Opposition Leader and Minister for Health. On headspace day, the majority of Members and Senators wore wristbands to Question Time and more than 50 parliamentarians took to social media to post messages of support to their national network of thousands.
